BawBags

BawBags is a Scottish undergarment brand and we have recently begun to assist their team in gaining a greater understanding of their online retail business. Our starting point was to perform a comprehensive review of the current BawBags IT infrastructure - one of the main aims of which was to make sure that certain key measurements were in place. It was fundamental that these measurements were in place and that their generation was automated (using principally the scripting integration between Google Docs and Google Analytics / Google Adwords) before any changes were made, as you can't improve what you can't measure.

As we progress with the project we will update this section of our site with further details of the improvements that we are making to the BawBags business.